Impact of LED tickers in the digital signage space
What Are LED Tickers?
An LED ticker is a digital LED screen designed to display text in a linear format - be it words, numbers or even graphics, in a scrolling manner. The most iconic use of an LED ticker is the stock market screens on trading floors displaying the price of various shares live or the news headlines crawling across the bottom of your TV screen.
But while these might be the easiest examples to call to mind, LED tickers come in many different styles: They can be straight, curved, or even wrapped around corners, providing flexibility in design to naturally draw the eye and functionality in performance to ensure your important messages are noticed.
At the end of the day, the core function of an LED ticker sign is to ensure the viewer (i.e., your target market) has the most up-to-date information delivered in an easily digestible, dynamic format.
The Benefits of Ticker-Style Digital LED Screens
Due to its ongoing scroll functionality, LED tickers are primarily used to display constantly updating content.
The movement itself serves as a highly effective attention-grabber and the scrolling message is far more likely to engage with a passerby than a static sign or even one that updates after seven seconds or so.
If you need to communicate timely information in an easy to engage way LED tickers are ideal. Of course, they are not just effective as part of an advertising or marketing strategy, such as alerting customers to a flash sale, but can also be used in other contexts, such as updating commuters of train or bus schedules or broadcasting live financial/news data, as with the examples above.
The key benefits of LED tickers are:
1. High visibility
LED technology in general is designed to deliver bright and dynamic content that stands out in any environment and can be seen from afar, during bright daylight and even when one’s attention is initially focused on it.
2. Easy to update
With content being so easy to change on a digital LED screen, you can utilise this signage solution to provide real time updates, deliver new information or ensure custom promotion based on needs at the click of a button.
3. Space Efficiency
LED tickers, in particular, are extraordinarily effective at delivering a ton of information in a compact, unobtrusive and spatially economical format. This allows you to save more in signage costs and utilise the rest of your space effectively.
4. Customisability
LED tickers, as with all advertising and LED technology, have improved in leaps and bounds over the years. Nowadays, everything from the colour and graphics to the style of messaging can be tailored by you to suit your brand or your specific message.
5. Cost Savings
Once LED tickers are installed, updating the content requires no extra outlay or investment. Old school printed signage represents an ongoing cost to your business, as well as being more cumbersome and time-consuming to implement.
How to use LED Tickers in Your Business
For many businesses, the potential of LED screens and signage is limited only by your creative potential. LED tickers have evolved beyond their humble beginnings on Wall Street and in sports bars.
Nowadays, there are a wide range of applications across sectors and industries. For example:
Retail Sector
Quite obviously, retail stores can use LED tickers to display sales, discounts, new products and time-sensitive promotions. Without all the graphic requirements of other marketing signage, this allows for fast and effective advertising management to attract foot traffic and deliver custom messaging.
Education
Schools and universities can use LED tickers to share campus news and event information, class times and even emergency alerts. It’s an easy way to spread important messages to staff and students.
Transport
This application is self-explanatory. LED tickers are highly versatile in communicating real-time timetable information, platform/terminal updates and traffic news to ensure the passenger experience is efficient and seamless.
Finance Industry
The financial industry has been using LED tickers for many years, but the ease with which a custom signage solution can now be designed and installed has allowed financial companies beyond just the stock exchange to utilise this informative form of communication to better their clients or staff’s experience.
Hospitality
Hotels and other hospitality venues are constantly running events, daily specials and communicating other important guest or customer information. An LED ticker is an attention-arresting way to ensure the right message gets across at the right time and to the right person.
PinnacleLED: The leaders in LED technology
There are many ways in which digital LED screens can be used to help your business succeed, and every business deserves a custom solution designed to help them achieve their business goals.
PinnacleLED have a demonstrable track record of helping a range of businesses - of all sizes - utilise LED tickers and other LED technology to advertise key messages to their audiences and grow their customer base.
