Avolta Duty Free
Engineering Premium Digital Signage at Perth Airport
As part of a global rebrand, Avolta (formerly Dufry) required a sophisticated digital signage deployment for Perth Airport's duty-free zone. The installation needed to match the scale and technical requirements of their international sites. Amped Digital delivered a comprehensive LED display system integrated across the newly designed retail space.
Avolta Duty Free
The Challenge: Airport-Grade Performance Requirements
Perth Airport's duty-free zone processes thousands of international passengers daily. With the fast moving nature of customers are being side to side with luxury retail options, our digital signage system needed bold visuals able to operate continuously in a high-ambient-light environment, while maintaining consistent visual performance.
Avolta's technical requirements included:
Visual clarity in ambient lighting conditions exceeding 500 lux
Remote content management with real-time update capabilities
Architectural integration within existing structural constraints
24/7 operational reliability with minimal maintenance windows
Compliance with airport electromagnetic interference standards
Our Solution: Dynamic LED Display System with Integrated CMS
Amped Digital engineered a direct-view LED (dvLED) deployment with comprehensive content management capabilities.
Display Technology Specifications
The installation featured fine-pitch direct-view LED displays positioned at customer waypoints throughout the duty-free store. These displays were selected for their ability to maintain consistent colour reproduction and brightness levels in Perth Airport's variable lighting conditions.
Key placements included:
Overhead feature walls at primary entrance points
Promotional focal displays at product displays
Integrated brand showcase positions within retail zones
Structural Integration & Mounting
Each display was precisely recessed into custom cabinetry or against in-store structures with millimetre-tolerance alignment. The mounting system accommodated:
Flush integration around architectural features
Ease of access for maintenance
Cable management within concealed pathways
Weight distribution across structural mounting points
Ventilation gaps for thermal management
Content Management System Architecture
The integrated CMS platform allows Avolta's marketing team to update promotions, flight-based messaging, and seasonal campaigns remotely. This system provides the content flexibility required for duty-free retail operations where promotional cycles and passenger demographics change continuously.
Ongoing Support & Maintenance
Pinnacle LED continues to provide strict SLA hardware maintenance, content testing, and remote diagnostics for uptime assurance in Perth's international airport. This support framework ensures consistent system performance in the 24/7 airport environment.
The Result: A Retail Experience That Reflects a Global Brand
The completed installation delivers a visually immersive in-store experience that reflects Avolta's global brand standards. Easy-to-manage content workflows through the integrated CMS enable rapid promotional updates, while the scalable digital signage infrastructure supports future campaigns and growth.
The deployment combines fine-pitch LED displays with seamless architectural integration and comprehensive support to ensure stunning visuals and consistent performance in Perth Airport's international terminal. This engineered solution provides Avolta with reliable digital signage that operates continuously in a fast-paced retail environment.
